Politecnico di Milano
Communication Design
Communication Design
Laboratorio di Sintesi Finale - 2011
Teachers: V.Bucchetti, E.Ciravegna, M.Minoggio, C.Diana
A social campaign created to promote the use of tap water in Milan and surrounding areas.
When you want to promote a responsible behaviour, there are more possibilities to succeed if you provide the citizens with useful tools. That's why the campaign starts with a promotional distribution of reusable bottles, a valid alternative to plastic bottles!
On the distributed reusable bottles a collar explains the advantages of drinking tap water, and some stickers incentive the use of tap water and discourage the use of plastic bottles.
The citizens are so expected to drink tap water and to use the stickers to spread the message!
The owner of the bottle can remove the stickers and reattach them wherever he considers appropriate. The viral spread of this message should arouse the interest of other citizens and lead to an increase in the number of users of tap water.
The possibility to remove the stickers transforms the bottle in a medium of viral communication.
A detailed booklet explains the dynamics and characteristics of this spacial campaign.
Do you wanna know more? Have a look below. It's the official presentation of the project!
